Unilever’s Catch 22

“More than half of Unilever’s profits are coming from so-called emerging markets, and Southeast Asia is of tremendous importance to them.  This is one of the reasons for their investments in Myanmar.  It is geostrategically positioned as a crossroads country, with convenient access to a number of regional markets.  It is understandable that the company does not want to estrange its partners in the Burmese government by condemning the genocide they are perpetrating against the Rohingya Muslims; but CEO Paul Polman, and Unilever’s Board of Directors, are in a Catch-22 situation; playing nice with the Myanmar regime, keeping quiet about repression, so they can reach Asian consumers may end up alienating the very consumers they are trying to reach, who are increasingly concerned about the Rohingya genocide.”

In this blogpost, Shahid explains the dilemma that Unilever faces as it questions whether or not to publicly condemn the Rohingya genocide, but puts forward the case that the cost of doing so will carry greater benefits than the cost of keeping silent.

Link: Unilever’s Catch 22

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