The concept of anti-neoliberal struggle; the fight against corporate imperialism; is not at all beyond the grasp of the common people. They will understand it instinctively. The poorest illiterate villager in the mountains of Guatemala can understand it, because it is obvious, and it is directly connected to the realities of their daily lives.
The only people who cannot understand it are the indoctrinated intellectuals and businessmen who lead political parties.