This is a proof of the potential usefulness of brand boycotts. Pepsi made the decision to increase investment based on increased sales in Egypt. They are therefore anticipating a continuation of that trend. End that trend, and they will reevaluate their decision.
External Context سياق خارجي
http://seekingalpha.com/news/2369036-pepsico-earmarks-500m-for-development-in-egypt?auth_param=103c19%3A1ag8fqd%3Aee63fc66dde0dfccbb3d91a551b84a80&uprof=14