If you think that tweeting, retweeting, or liking and sharing posts on social media cannot have an impact on a company like #Unilever, you could not be more mistaken.
Unilever has tried incredibly hard to improve its reputation as a “socially responsible” company, after many cases of wrongdoing. If you look at their website now, you would think you are looking at a page for an NGO dedicated to charitable causes and sustainable environmental policies, not a predatory corporation ruthlessly driven by profit-seeking.
The fact that the CEO of the third largest consumer goods company in the world has been personally replying to our emails about the #RohingyaGenocide reveals just how sensitive they are about their reputation, and how vulnerable they are to pressure.
What is their reputation except what the public thinks about them and says about them? Well, that is largely determined today through social media.
Any time you write a post, send a tweet, or like or share or retweet a statement about Unilever, you are impacting their reputation….and their reputation impacts their business decisions, it impacts their share values, it impacts their profitability.
If we can convince #Unilever to take a public stance against the genocide in Myanmar, to preserve their own reputation, we will have achieved a great success…
Please like and retweet this tweet to show Unilever that there is wide support for this demand
https://twitter.com/ShahidKBolsen/status/830733127865729024
External Context سياق خارجي
https://twitter.com/ShahidKBolsen/status/830733127865729024