“… You have to be made to buy goods because of how owning them makes you feel; or rather, how you hope they will make you feel. You hope you will feel more attractive, more interesting, more exciting, smarter, more prestigious, etc, etc.
The prerequisite then, is that you must first be made to feel unattractive, uninteresting, boring, stupid, and unimportant. Once you feel this way, advertisers can offer you material solutions to your low self-esteem…”
External Context سياق خارجي