Beware of pursuing endeavours in which success is unquantifiable; like “spreading awareness”.
The objective of spreading awareness is to mobilize action, but if those who have awareness already are not active themselves, we may only increase the number of people who are aware but inactive.; which is pointless.
Remember that the best way to spread awareness is through action. This way you not only teach people about the issues, but you also teach them what they can do about those issues, and you have a practical impact on the reality on the ground