For a newspaper, subscribers are advertising consumers, no more no less.
Newspapers make their money from selling adverts, not from selling newspapers.
They want to increase subscriptions only so they have more to offer advertisers, and they can charge more for ad space. The content in a newspaper is crafted to serve this purpose. The same holds true for news programs on television and radio, obviously. And furthermore, it holds true for programming content in non-news programs as well. It is lifestyle promotion to increase receptivity to advertising content. That is mainstream media.
This is another consequence of the supremacy of corporations in society; the way they coerce and influence our lifestyles, values, priorities, habits, and so on; as well as managing the information we receive about the world,and how we interpret it.
No one should be in doubt that this corporate-dominated culture is an assault on our religion and our personal righteousness. They enjoin evil and forbid good; they seek to confuse us, deprive us of rational thought, and turn us into bewildered bundles of urges and desires incapable of self-control or moderation. The ideal consumer according to their goals, is cultivated upon the model of the jinn; unstable, impatient, in a state of constant craving. All thoughtless impulse and frantic immediacy. Instant gratification. Like fire, endlessly consuming whatever is placed before it.