Every major company compiles highly detailed demographic information about their customers.
They can identify the income level, professional sector, age, race, gender, and so on, to create a basic profile of their customer base.
They refine their marketing techniques, plan their distribution locations, and tailor their product lines to better suit the characteristics of their core clientele.
If you fall into a company’s demographic profile, you are, essentially, a part of their constituency. Whether you know it or not, you are a member of that corporate political party, and a reliable financial contributor.
Your brand loyalty is the modern equivalent of party affiliation.
Whereas in the past someone in the US would be a Democrat or a Republican; or in the UK, a Tory or a member of the Labor party; today, we are “Apple people” or we identify more with “Coke” than “Pepsi” or vice versa. We are dedicated (whether we choose to acknowledge this dedication or not) to brand names.
If you upgrade our phone to a newer model, even though your current phone is sufficient, or if you will only wear Yves Saint Laurent or Levis or whatever the case may be; you are what the corporate world calls a “committed consumer”.
If you still call yourself a Democrat or a Republican, I am sorry to tell you, you are lying to yourself. You are a supporter of the political agendas of the companies to which you are loyal. Furthermore, the Democratic Party, the Labor Party, the Republicans, the Conservative Party, et al, also belong to the corporate constituencies.
If we are wise, we will begin to organize our political activism along these consumer demographic profiles, and exert our influence upon the companies to which we contribute and to whom we are so blindly loyal.