One of the good things about corporate-targeted activism is that you can much more easily quantify your success. You can track share prices, value of dividends, compare quarterly earnings reports, and so on. You can monitor the extent to which their online presence is connected to the issue about which you are lobbying them; if their Twitter and Facebook hashtag threads are full of references to your cause, or if comments on their social media posts refer to it; and you can see how frequently your cause is being Googled along with the company’s name.
Al-Hamdulillah, with this strategy, you are actually able to get a fairly good idea about the success of your campaign on a daily basis.