Multinational companies doing business in Myanmar are concerned about protecting themselves against any legal ramifications of the widespread human rights abuses; avoiding any hint of legal complicity. What they are failing to consider is that the IMPRESSION consumers have of their complicity is enough to ruin their standing in the regional market, even if this…
Author: Shahid Bolsen
Shahid Bolsen is the founder of the Middle Nation Movement.
Companies are going to have to start viewing their core consumer…
Companies are going to have to start viewing their core consumers as constituents, not just customers. Insofar as a company wields political power, lobbies legislatures, funds political campaigns, negotiates with governments for contracts, etc; they are going to have to start positioning themselves as representatives of their consumer constituencies, not just the interests of their…