Author: Shahid Bolsen

This is a proof of the potential usefulness of brand boycotts. Pepsi made the decision to increase investment based on increased sales in Egypt. They are therefore anticipating a continuation of that trend. End that trend, and they will reevaluate their decision. External Context سياق خارجي http://seekingalpha.com/news/2369036-pepsico-earmarks-500m-for-development-in-egypt?auth_param=103c19%3A1ag8fqd%3Aee63fc66dde0dfccbb3d91a551b84a80&uprof=14

The opposition activists on the ground need to communicate directly with corporate management and shareholders, via telephone, email, or fax, or by issuing press releases and video statements, clarifying that no one can protect their capital in Egypt, no one can ensure the efficiency of their operations in Egypt, except the people of Egypt. It…