It seems to me that the Ikhwan, in both Egypt and Tunisia, have not understood that Neoliberal Islamism is not the islamism the people need nor want. Islamism of the 1%.
Both the Mursi administration and Ennahda publicly committed themselves to Neoliberal policies; the rejection of these policies should not be misconstrued as a rejection of Islamism.
You cannot facilitate the domination of your country by foreign investors and pretend that it is a just and decent thing to do simply because you are yourself a moral and religious person. The policies are unjust and oppressive, and deserve to be rejected