One of the insidious things about the Empire of Capital is that, to a great extent, it does not conquer by force; it conquers by seduction.
It addicts us first, and numbs us to the damage it is causing by anaesthetising us with frivolous desires.
Like the story of how an Eskimo kills a wolf. He coats a razor sharp knife in blood, lets the blood freeze, then coats it again. He continues doing this until the blade is hidden under layers of frozen blood, and then plants it, blade up in the ground.
Smelling the blood, the wolf is drawn to it, and begins to lick the knife. As he licks, his appetite intensifies. Eventually the wolf is so consumed with his appetite he does not even notice when he cuts its tongue on the blade, and the blood he is tasting is his own. The more he licks, the more he bleeds, until finally he dies.
The consumer culture is a blade, and we are satiating our hunger with our own blood, and it is killing us.