Unilever has had a lot of problems in the past, particularly with environmental crimes. CEO Paul Polman has tried very hard to improve the company’s image and to portray Unilever as socially responsible.
He signed a letter of concern some time ago regarding the Rohingyas, so this was one of the reasons we have opted to reach out to Unilever. They are very sensitive about their image, and they are already on shaky ground in Asia, so we hope they will voluntarily take a strong stance against the #RohingyaGenocide.
It is important at this stage to keep all interactions polite and positive.