The usual adversarial approach by human rights campaigns towards corporations is based on a misconception. It is the hostility of the powerless; the idea that you have to be aggressive and angry and bullying to force corporations to cede to your demands, because, basically, you feel overpowered by them.
This is completely wrong. CEOs and shareholders are NOT at the top of the corporate hierarchy; consumers are. We are senior partners. They are impacted by our decisions at least as much as we are impacted by theirs; thus we need to cooperate in the decision-making process amicably for mutual benefit.
We need to begin speaking and behaving with authority, because we actually have authority. The more organised we become, the more authority we will have.
What that means, in terms of our approach, is that we should deal with corporations in a collaborative way. We are in negotiation with them. It is entirely within our power to render their decisions profitable or unprofitable. Therefore, we need to proactively participate with them; warn them when a decision will be rendered unprofitable, and if they defy those warnings, we must then render the decisions unprofitable in reality; and we must also reward them when they make positive decisions.
They are not our enemies simply because they are exclusively profit-driven; that is just the way they are; and this aspect of their internal logic makes them extremely simple to manage, as long as we do the work on our end to organise consumers and institute disciplined market behavior on the basis of our social and political demands