When you, say, read the New York Times, the Atlantic, the Economist; or watch CNN, MSNBC, or Fox News, and so on; you are very much an audience to a conversation between and amongst institutional power. The topics addressed, the views expressed, are not yours; they are of interest to, and framed according to, institutional power. You are, in every conceivable way, an audience, a consumer; not a participant in that conversation. The platform designated for you to participate in the conversation is social media; but if your participation conflicts with the framework of institutional power, you will be warned, flagged, or censored…BY institutional power. No one flags NYT articles, no one deletes a page out of the Economist; but your ability to engage in public discourse is conditional. Because, of course, it is not public discourse. It is a restricted access to public discourse on a platform of institutional power. We have accepted to be corralled into a corporate-owned and controlled replication of the public sphere where strict conformity to the parameters of institutional discourse can be enforced.